I am interested in the signs, spaces, messages and objects of consumer culture and its deep impact on our lives. I have also tried to deal with my own ambivalence towards what is on one hand a system that rewards us for our hard work by giving us material wealth, on the other an unstoppable force without meaning and conscience. Does personal freedom form its core or a never-ending loop of the same empty message?
The reoccurring signs and shapes in my work is an attempt to ad an element of commodity or brand image to my practice, defining the repetitiveness as something reassuring and something that gives you a feeling of “all is well” when the actual atmosphere is dark and in ways a vision of dystopia.
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